Not everyone took the idea of opening the first Museum of Illusions in Zagreb seriously at the beginning, but entrepreneurs from Metamorfoza, founders Roko Živković and Tomislav Pamuković, proved to everyone that a good idea and a good business plan can work miracles. With the help of Invera Equity Partners, today we are talking about the Museum of Illusions, which has spread to 34 cities in 20 countries around the world.
Where did the idea of opening a museum of illusions come from, along with the so-called “edutainment” concept of the museum, which combines both entertaining and educational content intended for both children and adults; how the museum franchise was created and expanded around the world; how private capital recognized and supported the idea of the museum of illusions; and many other interesting things reveals in an InvestLab podcast Slaven Kordić, general partner of Invera Equity Partners, and Roko Živković, one of the founders and a member of Metamorfoza.
