Slaven Kordić, Managing Partner at Invera Equity Partners, was a featured speaker at this year’s marketing conference in Portorož. He discussed the Museum of Illusions and its transformation from a local museum into a global brand with the most museum locations in the world.
Eight years ago, the museum in Zagreb had seven employees and the concept of a franchise system. Today, the Museum of Illusions has over 350 employees, with locations spanning four continents and an anticipated revenue of EUR 50 million. Slaven highlighted the keys to successful international expansion, the evolution of the business model, strategies to ensure visitor retention, and approaches to penetrating the highly competitive North American market, where premium locations are critical to success.
