About the company
Igrandia and Everfun are two distinct yet highly synergistic indoor entertainment concepts. Igrandia caters primarily to children aged 3–12 and their families, focusing on imaginative, educational, and active play experiences, while Everfun targets teenagers, young adults, and corporate groups via bowling, immersive gaming, and a variety of group-based attractions.
Individually, each brand commands a strong position within its segment; together, they create a uniquely inclusive destination that appeals to multiple demographics and offers a breadth of entertainment rarely seen in the regional market.
The inflection point
Indoor family entertainment is one of the fastest-growing leisure categories in Southeast Europe. Shifting lifestyles, urbanization, and year-round demand for weather-independent activities have reshaped how families and young people spend their time.
Yet despite the growing appetite for modern entertainment, the market remains fragmented — dominated by small, single-attraction venues or children-only concepts. Professional, scalable, multi-attraction centers are still an exception.
Igrandia and Everfun were seen as category leaders because they were offering exactly what the market lacked: quality, safety, variety, and a professionally managed experience. It was the right time to consolidate this momentum and develop the two into a single platform, capable of regional expansion.
Strategy and transformation
Invera’s investment focuses on strengthening the foundations needed to build a regional indoor entertainment platform. The priority is to support the business in three key areas:
- Operational readiness for scale
Enhancing capabilities in day-to-day operations, safety standards, staffing, and customer experience to ensure the concepts can be consistently replicated in new locations. - Organizational development
Supporting the company as it builds the internal structure, roles, and processes required for multi-site management and long-term scalability. - Platform positioning and future expansion
Shaping Igrandia and Everfun into a unified entertainment platform with clear market positioning — enabling future rollouts across Southeast Europe as demand for modern indoor entertainment continues to grow.
These strategic pillars form the foundation for developing a recognizable regional brand with the operational strength to expand beyond its current footprint. In other words, we’re setting the stage for successful replication in new cities and countries across Southeast Europe.
The combination of complementary formats — one serving families with young children, the other serving teens, adults, and corporate clients — creates a uniquely resilient business model with a wide demographic reach and multiple revenue streams.
