Advantis Investment Forum – December 03, 2025

At the Advantis Investment Forum 2025 held in Banja Luka, Kemal Sikirić joined the program as one of the guest speakers.

During his presentation, Kemal shared the growth story of Museum of Illusions, today the world’s largest privately owned chain of museums. From the opening of the first location in Zagreb in 2015, the concept has grown into a global network of more than 60 locations, attracting millions of visitors annually and achieving strong expansion across Europe and North America.

The discussion focused on the development of Museum of Illusions from an ambitious local concept into a globally recognized brand. Kemal particularly emphasized the importance of investing in human capital, infrastructure, marketing, and innovation, which made the Museum one of the most successful projects in the region.