BACK TO PORTFOLIOMetamorfoza
Overview
Partnership
July 2021 – present
Sector
Consumer/Entertainment
Geographical footprint
Global
Employees
100-200
Website
Largest privately owned museum chain in the world
Countries of presence
Planned museums until 2026
Tickets sold
The largest privately owned museum chain in the world
In July 2021 Invera acquired a majority stake in Metamorfoza (“Museum of Illusions”), which developed and operates Museum of Illusions (“MOI”), a unique global project with emphasis on education and entertainment.
Invera recognized global scaling potential together with an opportunity to upgrade the business model and create one of the key global players in the mid-way attractions segment.
As of March 2023, the company managed 42 locations across 24 countries and 4 continents. In 2022 MOI network generated EUR 50.0m in revenues and attracted more than 3.5m visits.
Post-acquisition highlights
- 16 museums opened and 10+ museums in the build-out (2023-2022)
- 4x revenue growth (2023 / 2021)
- 2x museums post – acquisition (2023 / 2021)
- More than EUR 40.0m invested into corporate-owned museum development (2022/2023)
- HQ transferred to US
Value Creation
- Global scaling
- Business model upgrade
- Brand development
Thoughts behind the investment
„A remarkable concept on its way to becoming the #1 name in edutainment, globally!“
Thoughts from entrepreneurs
„What sealed the deal for us with Invera as our partners in the Museum was our shared vision- entailing faster global expansion along with their dedication towards strengthening of our leadership team. Invera demonstrated a rare to be seen passion towards empowering local businesses in scaling to new heights, which really resonated with us!“