January 10, 2026

Sale of Metamorfoza to Brightwood Capital Advisors

Invera Equity Partneri has completed the sale of a majority stake in Metamorfoza, the company behind the Museum of Illusions concept, to Brightwood Capital Advisors, a U.S.-based private equity firm.

Over the investment period, together with the founders and management team, the company developed from a regional concept into a global brand operating across multiple continents with more than 600 employees.

Invera will remain a minority shareholder following the transaction, continuing its involvement in the next phase of the company’s development.

The transaction reflects the continued international expansion of the Museum of Illusions concept and marks an important step in its long-term growth path.

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